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Planning Task 3: Vision, Mission and Goals–Where Do You Want to Go?

Gigi DiGiacomo, Robert King and, Dale Nordquist (2003)

Summary

All of us do it—we dream. Whether from the seat of a tractor, while walking our pastures, or talking with family over coffee, we envision the future. This dreaming or visioning is critical to the business planning process. Visioning will help you identify the mission of your business—why it exists—and goals that will eventually form the basis of your business’ strategic plan. These three components—vision, mission and goals—make up Planning Task Three.