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BUY-LOCAL Marketing Programs Taking Root in New York

Summary

The buy-local concept, has been around for many years -- typically an informal seasonal effort initiated by an individual grower, a farmers' market, or a grocery store. Over the last decade numerous states also have established campaigns to promote their fruit and vegetable industries such as 'Jersey Fresh,' 'Massachusetts Grown and Fresher,' and our own 'Pride of New York,' which have had an impact.